WhatsApp Business API Integration Guide

What to assess Define the use case first: support routing, appointment updates, order status, or lead qualification. Avoid automating messages customers did not expect.

How to apply it Check access to the WhatsApp Business Platform, business verification, number requirements, template approval, and current provider pricing before committing to a timeline.

Operational considerations Map opt-in, conversation ownership, data retention, and handoff to staff. Integrate with a source of truth so customers receive accurate status updates.

Next step Test failures and duplicate events. A chatbot can assist, but sensitive or uncertain messages should have a clear route to a human.