Technical SEO Audit Checklist

What to assess Start with indexation: confirm important pages return success responses and are not blocked accidentally. Check canonical URLs, redirects, and duplicate page variants.

How to apply it Review page titles, useful headings, internal links, and mobile readability. A sitemap helps discovery but does not guarantee indexing.

Operational considerations Check loading performance and the experience of real visitors. Fix broken links and thin duplicate pages before adding more pages.

Next step Track changes and measure relevant organic enquiries, not just impressions. Avoid promising rankings from one isolated audit.